Cannabis Marketing Strategy Template
Cannabis marketing requires a distinct hybrid of skills and strategies from across disciplines.
Given the current legal landscape, many companies must create new methods for marketing their product online, including clever social media branding, inbound optimization, account-based targeting, and more.
Before developing a cannabis marketing strategy, make sure everyone on the team has the same understanding of the product, audience, and objectives.
Consider these methods when producing your cannabis marketing strategy:
ABM
Although it’s by no means a new approach, account-based marketing is great for nurturing prospective customers into your sales funnel. The method requires in-depth client profiling and using specific content for target personas.
Social Media
Social media is one of the trickiest tools to use for cannabis marketing. You have to think of creative ways to use platforms that the algorithm won’t flag your content for takedown. For example, Instagram is notorious for shutting down brand pages that advertise cannabis – even if it’s legal.
SEO & Inbound Marketing
Have a blog? You’re ready for inbound marketing! SEO content marketing is great for cannabis companies because it involves educating prospects rather than explicit advertising.
Paid Advertising
Pay-per-click marketing on Google search engine is either impossible or budget-unfriendly. Google Adwords prohibits the advertising of recreational substances and related keywords may cost up to $20 per click in some cases. We recommend using our template to develop an inbound strategy instead.