Our team of
industry veterans

for cutting-edge brands and businesses

Get in touch Join the team

With decades of experience in the cannabis and hemp industries under our belt, Outcrowd is ready to empower your brand.

Core Team

Rj Falcioni Jr.

Co-founder and Chief Executive Officer

RJ Falcioni is Chief Executive Officer and Co-Founder at Outcrowd Group. Prior to Outcrowd, RJ launched Box of Jane, a cannabis-related technology company dubbed the “BirchBox of Cannabis” by Business Insider.Com. RJ sold control of Box of Jane in 2017.Prior to these ventures, RJ spent nearly five years running The Guild of Osiris, an Oakland, California based cannabis delivery service, where he incubated several products to market and used distributive practices to improve the interaction between the end-user and the cannabis retailer. Prior to the cannabis industry, RJ spent over ten years in operations and management for his family’s construction and swimming pool business based in Darien, Connecticut.

RJ Falcioni received a J.D. from New York Law School along with a B.A. in Pre-Law from Quinnipiac University, and subsequently passed the New York Bar Examination in 2011. RJ is a member of the Massachusetts Cannabis Business Association and is actively raising funds for victims of the California Wildfires through his own California Wildfire Initiative.


Stefan Johnson

Co-founder and Chief Technology Officer

Stefan Johnson is Chief Technology Officer and Co-Founder at Outcrowd Group. Stefan is a 'cannabis lifer' with a diverse skill set including business strategy, database analysis, code development and award-winning solventless production. Stefan spent 7 years with the Strategy Team at Charles Schwab. At Charles Schwab, Stefan worked closely with its world class business to business sales force as well as managing one of the industry's first Net Promoter Score programs.

Stefan is interested in social entrepreneurial solutions to industry problems with a focus on economic sustainability and genetic diversity. In his spare time, he likes to write/perform songs and build solutions to hypothetical problems. Stefan received his B.A. from Humboldt State University.

Ty Mittelsteadt

Lead Media Strategist & Designer

Ty Mittelsteadt is Outspoke's Lead Media Strategist and Designer. Self-taught, and utilizing a lifetime of experience in the fields of Design, Media, and Marketing, Ty brings a fresh, forward-thinking perspective to Outcrowd Group and it's clients. An award-winning and touring musician, much of Ty's marketing expertise comes from over a decade of experience in the cut-throat music industry and highly competitive field of freelance digital art. Ty has also spent 5+ years between California and Colorado's legal cannabis markets as a creative director, designer and as a branding consultant, gathering knowledge and guiding clients within every aspect of the industry such as product development, packaging, brand development, and much more.

Consultant Roster


Strategy & Marketing Consultant

Bill is a tenured marketing and business strategy leader with over 7 years of experience in the legal cannabis market. As founder and principal of Hewson Group LLC, he brings his 30 years of enterprise digital business consulting and strategic leadership to the cannabis industry, Bill has deep cannabis strategic planning and operations experience, developing and advising marketing technology startups, providing subject matter expertise, sector-specific M&A consulting and providing marketing innovation leadership to licensed producers and dispensaries. Bill is currently acting as Marketing Director for Berkshire Roots, a fully licensed grower, manufacturer and retailer of cannabis products to both medical patients and adult-use patrons, based in Pittsfield, MA. He has an especially strong understanding of the S2S, POS, CRM digital platforms that make the cannabis industry run. In recent months, Bill has also been instrumental in helping develop the online user experience & various features of the early stage Outspoke.io platform.



Lou Viveros is Founder and Managing Partner of Green Fields Management Services, LLC, which focuses on brand launch, go-to-market development and sales channel deployment for California’s legal cannabis market. Green Fields clients have included: Oakland Distributing Company, Inc., where Lou served as Chairman and CEO, as well as The Original 420 Brand, Make Green Events, Retail Transport Services, Cali Verde Farms and publicly held MJ Harvest Inc. (OTC: MJHI). He is an investor, director or shareholder in most of these ventures. Green Fields has also been instrumental in shaping California cannabis public policy, particularly in Sonoma County, where Lou was the driving force behind the first-of-its kind Micro Business permit available in California. Lou entered the cannabis space in 2015, following three decades of success in leadership roles for world-class businesses like Panasonic, Logitech and Activision. He has additionally represented and counseled leading global brands like Atari, BlackBerry, OtterBox, Sega and Sony, among many others. During his career, Lou has been responsible for direct revenue in excess of $500 million into tiered-distribution channels, with billions of dollars in retail sales across thousands of storefronts in more than 30 countries.



A former Professor of Sustainable Agriculture and Enterprise Management, James Rushing is an industry expert with more than a decade of experience leading cannabis cultivationoperations across the country. James is the owner and lead consultant for a cannabis industry operational management and plant science consulting company, White Coat Services, and has built or partnered with 12 operating cannabis businesses since 2008. White Coat Services provides operational management and cultivation consultation services to some of the biggest brands and best cultivators in the world. James has bred, developed, and successfully marketed internationally 14 varieties of cannabis seeds. In 2015, he started and built Lau Ola LLC DBA Big Island Grown, one of the eight state-licensed, vertically-integrated medical cannabis companies in Hawaii, harvesting over 250 lbs. of high-quality indoor cannabis per month and operating three retail dispensaries in Hawaii County. James as successfully submitted regulated cannabis industry applications in 6 US states. James has contributed to three current cannabis book publications. He is also a contributor to various cannabis science education events and learning experiences annually.