This platform lies at the intersection of commercial value and social practice. It's so important to bring the cannabis community together. Outspoke does just that.
MEET THE CLIENT
Our team undertook the process of creating an application for the entire cannabis industry. Inspired by countless years spent within the sector, we sought to fulfill a fundamental need to connect and empower cannabis companies throughout the supply chain.
A NEW VISION
TAKING THE STRATEGIC LEAD
For a while, Outspoke existed as a project comprised of various pilot programs and rudimentary graphics. In 2019, our company kickstarted a new direction, helming a total overhaul of its functionality and graphic appeal.
One of the essential values of Outspoke is producing actionable data. While this was made somewhat apparent in the original graphic design, the representation did not communicate the value to full effect. In an effort to change this, we inverted the graphic, changed the coloration, and slightly adjusted the logo. The palette we created became a central tool in our work to redesign the site as well.
WEBSITE & PLATFORM
Outcrowd created an entire cannabis business-to-business network from the ground up. All of the application's and website's digital architecture was crafted in-house. Given the complex nature of its infrastructure, user experience design aided immensely in generating the platform. We created an expansive visual thematic out of the logo color palette and vector elements that we then integrated throughout all digital assets.
Our work on Outspoke culminated into a functional platform that exemplifies our ability to create an engaging multi-user platform for cannabis companies in the United States. The application is fully compliant with METRC standards in 3 states and features full graphic customization on every page. While there are still a variety of updates to make, Outspoke exemplifies the opus of our efforts as a creative agency.
Outspoke continues to be an ongoing project. However, it most definitely substantiates Outcrowd's ability to create viable products out of mere ideas.
Now possessing an all-new voice and brand concept, Outspoke has the groundwork for a stellar product to match - not only an individual's - but a whole market's needs.